EABL ANNUAL PERFORMANCE DECLINES
By Ednah Kiarie
East African Breweries Limited (EABL) recorded
a 9% decline in net sales for the financial year
ended 30 June 2020, as first half growth of 10%
was offset by a 29% decline in the second half.
The second half decline was due to the impact
of the Covid-19 pandemic which saw
containment measures implemented across
East Africa from late March 2020.
The pandemic impacted EABL’s business
performance after three consecutive
double-digit halves of growth, with profit for the
year declining by 39% to KShs 7 billion from
KShs 11.5 billion in the previous year.
Markets Net Sales Highlights for the financial
year 2020:
Kenya: Declined 14% versus prior year. First half
growth of 8% was offset by second
half decline of 37%, as the partial lockdown
from March to June led to closure of bars and
restaurants. Mainstream and value spirits
remained resilient and registered 2% growth
versus prior year as the category benefitted
from a shift of outlet consumption occasions to
at-home consumption.
Uganda: Declined 5% versus prior year, as
first half growth of 10% was offset by the
impact of a total lockdown from March to June
resulting in a 21% decline in sales in the second
half.
Tanzania: Grew 14% versus prior year, as
first half growth of 19% slowed down to 10% in
the second half as Government restrictions in
response to Covid-19 were limited. Double-digit
growth in premium and mainstream beer
segments and improved spirits performance
supported a strong delivery for the financial
year.
EABL Group MD and CEO, Andrew Cowan, said:
“During this unwelcome pandemic, our top
priority has been to safeguard the health and
well-being of our people and support our
communities, while taking necessary action to
protect our business. Across the markets we
have tracked changes in consumer behaviour
and repurposed our execution plans in trade to
continue serving our consumers where safe and
possible to do so.”
Mr. Cowan said EABL focussed on managing
working capital tightly in the last quarter,
reducing discretionary expenditure and
reallocating resources such as advertising and
promotion (A&P) spend to new and emerging
channels in order to serve our consumers
safely.
EABL has made a significant contribution
through trade and community initiatives across
the region. To help East African communities
emerge from the effects of the pandemic, EABL
has funded provision of hand sanitisers
distributed to frontline health workers and
vulnerable communities to the tune of Kshs 70
million. Further, the company donated Kshs 50
million to Kenya’s Covid-19 Emergency Fund,
bringing the total contribution towards the
pandemic to Kshs 120 million.
In Uganda, UBL donated hospital mattresses,
hand-washing stations and fuel to enable
frontline health workers to alleviate the
situation in healthcare centres. And in
Tanzania, SBL delivered a hygiene awareness
programme and donated hand-sanitisers to
help combat the spread of the pandemic.
In view of the pandemic’s impact on bar owners
across East Africa, EABL is committing KShs
500 million to support the recovery of on-trade
outlets in Nairobi, Kampala and Dar es Salam
as part of Diageo’s $100 million ‘Raising the
Bar’ global fund. This funding will be used to
support the implementation of hygiene
measures, provision of practical equipment and
provision of free digital support and training to
enable outlets to transform how consumers will
be served when bars reopen.
“Going forward, our market teams have put in
place robust plans to help us emerge stronger
from this crisis once the measures are eased
across our markets. We will continue to execute
with discipline and invest prudently to ensure
we are strongly positioned for a recovery in
consumer demand,” Mr. Cowan said.
In recognition of the uncertainty in the external
environment in the face of the Covid-19
pandemic and the need to conserve cash to
support the business, the Board of Directors do
not recommend a final dividend. Consequently,
the interim dividend of KShs 3 per share paid in
April 2020 will be the full and final dividend for
the year.
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