VIVO LEVERAGING ON INNOVATION AND QUALITY OF PRODUCTS TO OFFER CUSTOMER SATISFACTION

VIVO LEVERAGING ON INNOVATION AND QUALITY OF PRODUCTS TO OFFER CUSTOMER SATISFACTION

By James Irungu

Since vivo Smartphone made its debut into the

Kenyan market a year ago, the brand has

thoroughly committed to product and

technology innovation that creates a more

immersive and comprehensive experience for

users.

With the introduction of the latest products, the

vivo V17 Pro, and the Y- series, the brand is

taping on factors such as affordability,

durability, reliability, responsiveness, and

performance. It also seeks to leverage on this

on the extensive range of smartphones to be

introduced in the market.

The quality quotient has always been high in

vivo phones. This applies to their camera and

battery capabilities in particular. The V17 Pro

was the first product to introduce a dual pop up

AI-powered cameras on the front while the Y-

series has been recognized for the battery

performance and affordability.

According to vivo Smartphone Kenya CEO Mr.

Arthur Xian, vivo’s penchant for innovation has

massively contributed to the acceptability of

the brand locally.

“Vivo has continued its innovative streak by

introducing several ‘firsts’ in one of the most

competitive consumer markets. From the

world’s first slimmest phone to the first in-

display fingerprint and many more. We have

exemplified our commitment to innovate and

adhere to our belief of constantly elevating our

user experience,” he said.

The brand, as a move to address the pinpoint

issues for customer satisfaction it has also

invested in market research to better

understand the trends, consumer demands, and

behavior.

“Kenya is a diverse market with a unique set of

consumers who have unique demands, we are

gradually progressing the basis of our

understanding of the market to fulfill the

consumers’ demands,” he said.

Vivo is committed to the Kenyan market and

looks forward to making the most of its

innovation and ingenuity to deliver user

experiences that Kenyan consumers love. The

company is also actively investing in offline

retail stores as a touch-point in Kenya to enable

customers to have the first-hand experience

with vivo smartphones.