Kenyan Truecaller users will have an opportunity to learn and use newly launched features. PHOTO /CORRESPONDENT


By Mary Kibe

Kenyan Truecaller users will enjoy Call Reason,

the Next Step in the Evolution of Caller ID, SMS

Scheduling and Message Translation

Users can now set a reason for their calls,

schedule important SMS and translate

messages in the app. This follows Truecaller’s

launch of a seamless solution available to 250

million active users

Building upon its core proposition of making

communication safer and more efficient for

their users, Truecaller rolled out three highly

anticipated features: Call Reason, Schedule

SMS and SMS Translate for users globally.

Truecaller has been the pioneer in the mobile

identity space, and has pushed the innovation

of Caller ID to great heights. Consumers trust

Truecaller to tell them who is calling but now

they will also know why they are calling.

Call Reason enables users to set a reason for

their call, enabling the receiver to check what

the call is about, whether the incoming call is

personal, business or something urgent. This

would increase pick up rates, especially when

callers are calling from new numbers.

The new ‘Schedule SMS’ extends the platform’s

Caller ID feature to enable users to schedule a

message reminder of any events, meetings, or

what groceries you need to pick up at the end of

the day.

Additionally, the SMS Translate feature allows

users to instantly translate the content of their

messages directly in Truecaller without leaving

the app. This feature works for both SMS and

instant messages (IM). All these features will

be free for all consumers.

Commenting on the feature, Rishit

Jhunjhunwala, Chief Product Officer at

Truecaller said, “We are thrilled at the launch of

Call reason, Schedule SMS and SMS Translate.

We have been working towards building an

innovative communication suite for our users

and these three features are the next big step in

line with this mission. Communication in 2020

is easier in many ways, but also complicated by

the vast ways in which people connect for


As a brand, we strive to stay true to the core

principle of building a product for masses while

always acting in the public interest. We are

constantly listening to our users and want to

help them by putting more power in their


The new Truecaller is bringing your

communication home, by organising everything

for you more easily and smartly.

Call Reason was one of the most requested

features in 2020 from Truecaller users around

the world. With this, the new feature extends the

platform’s Caller ID feature to help users to

send a note in their outgoing calls.

This would empower users in higher pick-up

rates on outgoing calls as the receiver would

know “what reason the call has been placed”.

Businesses can set a customized text before

every call which would increase engagement

with their customers.

This feature will start rolling out to all Android

users and will be launching for iOS early next


Users can schedule SMS by simply selecting

the icon while messaging and choose a date

and time.

Your message will be sent then, and you will

always be able to see it scheduled in your chat.

This feature is available for Android users only.

The app automatically detects if a foreign

language is used in the messaging screen and

will show that a translation is available.

This feature is powered by Google’s ML Kit and

all messages are processed locally in the

phone, which means the content of your

messages never leaves your device. Language

packs are downloaded to your device before

translation begins.

Users can also download additional languages

to use them offline, anytime and anywhere.

SMS Translate will only be available for


People use Truecaller to stay ahead. It helps

them know who’s getting in touch, filter out

unwanted calls and SMS, and focus on what


The company provides a suite of unique

services such as a dialer that offers caller ID,

spam detection, messaging and more.

Truecaller’s mission is to build trust everywhere

by making communication safe and efficient.

Headquartered in Stockholm, Sweden, the

company was founded in 2009 by Alan Mamedi

and Nami Zarringhalam. Investors include

Sequoia Capital, Atomico and Kleiner Perkins.

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