Safaricom subscribers to pay for goods bought using “BONGA” points. PHOTO /CORRESPONDENT


By Wangechi Wahome

Safaricom rolled out BONGA for Good, an

initiative that will see customers use Bonga

Points to pay for essential goods and services.

This campaign is a response by the company to

the negative impact of the COVID-19 pandemic,

the biggest being reduced income to majority of


The initiative will also empower customers to

donate their Bonga Points to those in need as a

show of goodwill during this period.

L“We have seen Kenyans lose some or all of their

income as result of this pandemic, making it

difficult to meet their needs.

This initiative seeks to empower Kenyans to

use the points earned from using Safaricom

products over the years to pay for their

essentials or to donate them to the most

vulnerable in the society,” said Peter Ndegwa,

Safaricom CEO.

For the next 30 days, customers will redeem 1

Bonga Point for KES 30 cents, a 50% increase

from the previous KES 20 cents per point, at

over 140,000 Lipa na M-PESA merchants


Merchants accepting Lipa Na Bonga will

receive a cash equivalent of the points

redeemed, making it a normal business


To redeem or transfer points, customers will

dial *126#. Customers can redeem as little as

KES 1 via Lipa na Bonga at key merchants

including Naivas Supermarket, Tuskys and


Since the Bonga loyalty scheme was introduced

in 2007, Kenyans have enjoyed great rewards on

data bundles, airtime and devices for their


“We are opening this up further for Kenyans to

use during this time of need,” added Ndegwa.

The Bonga loyalty scheme allows enrolled

customers to accumulate a point for every KES

10 spent on services on the Safaricom network.

We provide voice, data, financial services and

enterprise solutions for a range of customers,

small businesses and government, using a

variety of platforms.

We delight over 34.5 million customers,

providing over 200,000 touch points for our

customers and offering over 100 different

products under our portfolio.

Listed on the Nairobi Securities Exchange and

with annual revenues in excess of KES 200

Billion, Safaricom invested KES 38 billion in

infrastructure this year, providing over 93% of

Kenya’s population with 4G and 3G coverage

and providing 2G coverage to 96% of Kenyans.

Safaricom has harnessed its proprietary fibre

infrastructure to build a dedicated enterprise

business, which provides managed I.T. services

to clients in the East African region.

Safaricom pioneered commercial mobile money

transfer globally through M-PESA, the most

successful service of its kind anywhere in the


Launched in March 2007, M-PESA now has over

23.6 million active customers and over 176,000

M-PESA Agent outlets countrywide.

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