THE FIRST AFRICA FOOD SHOW IN KENYA

The first time in history Africa food exhibition will be hosted in Kenya. PHOTO /CORRESPONDENT

THE FIRST AFRICA FOOD SHOW IN KENYA

By Baker Otieno

The first ever B2B platform being signed off in

Kenya will facilitate business opportunities and

cater to the need of food operators and trading

companies from the region

Organizer of Africa Food Show 2020 (AFS

2020), the premier event for global food trade

taking place from 24th to 26th June 2020 at the

Kenyatta International Convention Center in

Nairobi (Kenya), has officially announced the

launch of its Hosted Buyer Program, the first

ever to be held at such a scale in Kenya on the

occasion of the Gulfood exhibition this week.

Being the first industry incubator to kick off in

Kenya, the Hosted Buyer Program aims at

facilitating business undertakings amongst

industry professionals while guaranteeing the

presence of top-tier players and decision-

makers in the African diversified food sector,

who play a significant role in influencing

purchasing decisions over food.

The Hosted Buyer Program is set to maximize

ROI for participants, through the expansion of

their business networks and agreements sign

offs during AFS 2020.

David Wang, Founder and Chairman at MIE

Events said: “As a premium industry event in a

rapidly growing economy like Kenya, Africa

Food Show is aiming (through its Hosted Buyer

Program) to fulfill the market needs by bringing

something fresh and modern not only at a local

level, but also on a regional scale.”

Fadi Kaddoura, VP Sales & Marketing at MIE

Events explained: “The Hosted Buyer Program,

accommodating hundreds of carefully selected

decision makers with real buying power, is just

one of the initiatives we have put in place to

ensure that Africa Food Show attracts national

as well as international audiences.

Our focus is on providing our exhibitors access

to a premium buyer audience as we are

encompassing an extensive variety of buyers

ranging from large international organizations

to smaller independent food operators, who are

shortlisted and selected by an ad-hoc appointed

HBP Committee.”

The inaugural event, which will host more than

300 exhibitors representing 15+ countries, is

expected to welcome a visiting contingent of

more than 7,500 industry professionals from

food distribution and trading companies to

catering giants and supermarket chains,

HORECA entities, F&B retailers and Government

bodies.

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