By Wangechi Wahome
Safaricom rolled out BONGA for Good, an
initiative that will see customers use Bonga
Points to pay for essential goods and services.
This campaign is a response by the company to
the negative impact of the COVID-19 pandemic,
the biggest being reduced income to majority of
The initiative will also empower customers to
donate their Bonga Points to those in need as a
show of goodwill during this period.
L“We have seen Kenyans lose some or all of their
income as result of this pandemic, making it
difficult to meet their needs.
This initiative seeks to empower Kenyans to
use the points earned from using Safaricom
products over the years to pay for their
essentials or to donate them to the most
vulnerable in the society,” said Peter Ndegwa,
For the next 30 days, customers will redeem 1
Bonga Point for KES 30 cents, a 50% increase
from the previous KES 20 cents per point, at
over 140,000 Lipa na M-PESA merchants
Merchants accepting Lipa Na Bonga will
receive a cash equivalent of the points
redeemed, making it a normal business
To redeem or transfer points, customers will
dial *126#. Customers can redeem as little as
KES 1 via Lipa na Bonga at key merchants
including Naivas Supermarket, Tuskys and
Since the Bonga loyalty scheme was introduced
in 2007, Kenyans have enjoyed great rewards on
data bundles, airtime and devices for their
“We are opening this up further for Kenyans to
use during this time of need,” added Ndegwa.
The Bonga loyalty scheme allows enrolled
customers to accumulate a point for every KES
10 spent on services on the Safaricom network.
We provide voice, data, financial services and
enterprise solutions for a range of customers,
small businesses and government, using a
variety of platforms.
We delight over 34.5 million customers,
providing over 200,000 touch points for our
customers and offering over 100 different
products under our portfolio.
Listed on the Nairobi Securities Exchange and
with annual revenues in excess of KES 200
Billion, Safaricom invested KES 38 billion in
infrastructure this year, providing over 93% of
Kenya’s population with 4G and 3G coverage
and providing 2G coverage to 96% of Kenyans.
Safaricom has harnessed its proprietary fibre
infrastructure to build a dedicated enterprise
business, which provides managed I.T. services
to clients in the East African region.
Safaricom pioneered commercial mobile money
transfer globally through M-PESA, the most
successful service of its kind anywhere in the
Launched in March 2007, M-PESA now has over
23.6 million active customers and over 176,000
M-PESA Agent outlets countrywide.