KENYA BREWERIES LIMITED PARTNERS WITH FRIENDS OF KARURA FOR VIRTUAL RACE

KENYA BREWERIES LIMITED PARTNERS WITH FRIENDS OF KARURA FOR VIRTUAL RACE

By Grace Chege

Kenya Breweries Limited (KBL) partnered with

the Kenya Forest Service (KFS) and the Friends

of Karura Community Forest Association (FKF)

in launching a virtual race to take place on

18th October 2020.

This year’s run is a sequel to last year’s which

was held to celebrate the Friends of Karura’s 10-

year anniversary. The purpose of this year’s

event will be to celebrate a Year of Service by

the KFS and FKF teams in preserving the Karura

Forest and support vulnerable households that

have been hit hard by the Corona Virus

pandemic.

During the virtual race that has attracted over

300 participants, a phone-based activity tracker

will be used to capture participants’ time and

activity.

KBL sponsored the event to a tune Ksh500,000

as part of their commitment not only towards

environmental conservation but to supporting

communities during the pandemic. In April, the

brewer partnered with the Kenya Red Cross

Society and AMREF Health Africa to distribute

135,000 litres of sanitizer to vulnerable

populations and those at risk of exposure to

COVID-19.

“At KBL, our sustainability agenda is anchored

on aligning our business operations to the

expectations and aspirations of the

communities in the areas we operate in. Our

partnership with the FKF and KFS is a

testament of our commitment to empowering

people and preserving the environment we

operate in. “EABL Group Corporate Relations

Director.

The proceeds from the run will be used to

create “thank you “gift packages for KFS and

FKF teams as a celebration of their service.

During the pandemic staff from the two

organisations dedicated themselves to

ensuring the facility remained open as a haven

for peace and mindfulness.

In addition, a fraction of the proceeds will be

spent on supporting vulnerable households

through Food Banking Kenya whose mission is

to reduce food wastage, alleviate hunger and

enhance the sustainability of the vulnerable

through sourcing and distribution of food while

networking with like-minded organizations to

enhance self-sustaining income generating

activities. Participants will also have the

opportunity to make voluntary additional

donations upon registration.

“For more than a decade, KFS and FKF have

worked together to manage and sustain a

world-class, well-conserved, safe and secure

Karura Forest Reserve with the help of

corporate partners such as the Kenya Breweries

Limited. As one of the few open green spaces

to which Nairobians could escape during the

pandemic, the teams at Karura have done an

amazing job in avoiding a single day of closure,

despite the disruption to so many other aspects

of daily life, “said FKF Operations Manager,

Peter Njui.

In the last decade, KBL has been partnering

with Nature Kenya, Kenya Forest Service and

similar Community Forest Associations all over

the country to promote environmental

conservation through tree planting activities. So

far, KBL has planted and nurtured over 1 million

trees in Kenya and has set an ambitious target

of planting 10 million trees by 2025.

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