By Leah Waweru
SafeBoda, Africa’s biggest motorcycle rider
hailing company has flagged off its 25,000th
rider in Nairobi as the company clocked
100,000 safe rides daily.
SafeBoda began its operations in Uganda in
2015 and has grown in 3 years to be the top
indigenous African motorcycle ride-hailing
company, with market presence in Kenya and
more recently, Nigeria.
SafeBoda currently offers three major services,
commuter rides, delivery services and the
recently launched low-cost local food delivery.
SafeBoda has differentiated its motorbike ride-
hailing service through rigorous background
checks and the training carried out on all
drivers as a mandatory requirement for joining
the SafeBoda Community.
Rider and the passenger must wear a helmet
and a reflective jacket.
Clients are offered a fresh hair net for every ride
taken to reduce the transfer of scalp oils.
The app further offers an In-passenger rating
and feedback option after each ride and
exclusively allows clients to match and pair
with the closest or a preferred rider.
Speaking during the flag-off ceremony,
SafeBoda Kenya Country Head – John Ngari
said, “While employment opportunities,
especially for the youth, continue to whittle
down in these tough economic times, we
continue to find more innovative ways to further
increase our riders’ incomes.
Our mission has been to bring structure into a
largely unregulated environment while creating
job opportunities for young people in Africa and
access to safe rides for the convenience of their
“We are proud to have successfully transformed
boda boda from an employer of last resort to
formal jobs with benefits usually given to
formal sector employees.
We further help our driver community to
formalize their businesses by providing them
with a platform to maximize earnings,
encourage savings through the SafeBoda
Sacco, access to a life cover of Ksh 100,000 per
rider, access to an accident cover and regular
training at our community hubs in every city we
are present‘’, He added.
Lynn Karigu, the CEO Motorbike Assemblers
Association of Kenya (MAAK) said,” As an
association, we are committed to promoting safe and lawful motorcycle culture.
This industry is a multimillion cash economy
that is key in spurring economic development
or Kenya through increased employment and
We look forward to seeing motorbikes take up
their rightful place in last-mile logistics, a
critical plug-in to a growing economy.”
Safety has always been our number one priority
for SafeBoda riders and customers.
In response to the measured announced by
President Uhuru Kenyatta for the containment
of the COVID -19 pandemic in Kenya, SafeBoda
has launched the COVID-SAFE program, aimed
at equipping the rider community with factual
information, prevention measures and
strategies to keep the SafeBoda community
With the recommendation for minimum social
contact by the government, shoppers are
encouraged to use SafeBoda as an alternative
to visiting shopping malls, order food on the
SafeBoda app and consider taking a safe ride,
in place of crowded public transport.
SafeBoda is Africa’s safest yet largest
motorcycle-ride hailing market leader and has a
rapidly growing customer base currently at 1M,
which is revolutionizing transportation,
payments, and on-demand services in Africa’s
Based in Kampala, Nairobi, Nigeria, and
Barcelona, SafeBoda is a venture-funded
company that is already having a huge impact
on millions in Africa.